(509) 230-6647Book Call
5.05.0 out of 5 stars13 Google reviews

Local SEO for accounting firms and CPAs

SEO for CPA and Accounting firms

More of the right clients. Enough work to hire more.

We rank established CPA and accounting firms for the Google searches that turn into real, high-value engagements.

Book Call

Case Study

Kane Tax & Accounting booked $25,250 in month two.

Kane Tax & Accounting was getting about 40 visitors a month before the engagement. Month one was the rebuild and the SEO foundation – a new website plus twelve city pages built for smaller markets the firm could actually win. Month two it launched. Some of those pages ranked in hours. Traffic climbed to close to 200 a month, calls started coming from towns the firm had never shown up in, and that is why month two booked $25,250 – with more already in the pipeline. The firm's own numbers. Not a composite.

The same sequence – win the smaller markets, let them fund the climb, then take the big one – is what we'd run in your market.

  1. 01

    Month 1: Website + SEO foundation

    A full rebuild, plus the groundwork – twelve city pages written for smaller markets, on-page SEO, the technical base. Nothing live yet. The foundation.

  2. 02

    Month 2: Launch

    The site went live and some city pages ranked in hours in the thinner markets. Traffic went from about 40 a month to close to 200, the phone started ringing, and every dollar below came in this month – $25,250 booked.

  3. Next

    Coeur d'Alene, ID

    The small markets fund the climb while the work builds the authority to rank in the market the firm actually wants.

Book Call

Who this is for

SEO for established accounting and CPA firms. Five things have to be true.

Local SEO is perfect for when you want to grow, you're ready to hire, and your Google reviews are already there. We love to work with CPA firms, accounting practices, and bookkeepers – when the market is worth taking.

  1. 01

    You want better work, not just more of it

    You want the engagements worth staffing – business clients, advisory, real returns. Another year of low-value 1040s at higher volume isn't the goal.

  2. 02

    You're ready to hire, or nearly

    Your team is already busy, or about to be. Another seat only makes sense when search is sending work that pays for it.

  3. 03

    You understand speed-to-lead and your sales process

    You answer new inquiries right away, have automated follow-up in place, and have refined how you convert conversations into clients. SEO sends the leads – your process has to catch them.

  4. 04

    Your reputation is already built

    The town already trusts you, and your Google reviews show it. Search should be sending clients of that caliber, rather than people price-shopping the cheapest 1040.

  5. 05

    You're built to grow, not coast

    You want more staff, more revenue, maybe another location – the climb from about $500k a year toward $5 million. And you'd rather get there in a couple of years than wait on referrals.

CPA and Accounting firm SEO doesn't happen because the town already trusts you.

You can be the firm that every business owner in town recommends and still lose the next client to a competitor that ranks better in Google Maps and organic results. Reputation doesn't show up in search on its own.

And while it sits there, the wrong traffic costs you. It books your calendar with work you should turn away, wears out your team, and pushes the hire you want further off. My job: connect the reputation you've earned to the people searching for a firm like yours right now – through local SEO for accounting firms, Google Maps SEO, accounting firm websites, and AI SEO when those are the gaps. We work with firms nationwide – browse areas served for metro pages near you.

Process

The sequence: website, city pages, Google Maps, then AI search. In that order.

First the pages that bring in money get rebuilt to convert. Then city pages for the towns you can rank in. Then the Google listing. By then you're also turning up when someone asks an AI assistant for a CPA – the same foundation, no separate AI package.

  1. 01

    The website

    We start with the pages that bring in work – your homepage, service pages, and any city pages already live. Each is built around the path a prospect takes: earn trust first, make the next step easy to hit. Whatever platform you are on, we rework the layout and copy. Every URL gets one clean structure so Google and the AI tools can crawl the whole site, and real on-page SEO goes under every page.

  2. 02

    City pages

    Then new pages for the smaller towns you can actually win. Each is written for that city – its services, its local detail – written fresh rather than stamped from a template. Some rank within hours. From there we add more cities, plus pages that pair a single service with a town when the search gets that specific.

  3. 03

    Google Maps

    Your Google Business Profile is what puts you on the map. We set the right categories, list the services you actually sell, and write a real description for each one instead of leaving the stubs Google pulls from your reviews. Your name, address, and phone get matched across the local and accounting directories. We build reviews faster than the firm ranking above you so the listing stays competitive in the Map Pack.

  4. 04

    Show up when a prospect asks AI for a CPA

    When someone asks an AI assistant for a CPA nearby, your firm's name should come back – and that recommendation closes better than a cold Google click. Getting named there runs on the same foundation: your site, your listing, your reviews, and the sources these tools already cite. Each answer engine draws on a different set of those sources, and Google's AI Overviews work differently again, so the job is to be present across all of them.

How the first months run

  1. 01Month 1

    Foundation

    We set up the base your firm needs before rankings can stick – Google Business Profile work, the website pages that bring in engagements, and clean local listings. If the site cannot convert or Google cannot crawl it cleanly, we say so before we scale city pages.

    • Google Business Profile categories, services, description, and review plan
    • Homepage, service pages, and city pages rebuilt to convert
    • Site structure, on-page SEO, and redirects if URLs are moving
    • Name, address, and phone cleaned up across directories – then the accounting listings that matter

  2. 02Month 2

    Launch

    The site goes live and the first wave of city pages publishes. Easier towns often move first – some pages rank within hours – and calls can start from markets you were not showing in before. We also start the local footprint work so assistants have something real to cite about your firm.

    • Site live and indexed – thinner markets first
    • Next batches of city and service-plus-city pages
    • Directory listings and the first local backlinks
    • Listicles, mentions, and other sources AI tools already pull from

  3. 03Month 3 onward

    Authority

    Authority here means backlinks – links from other local websites and from niche sites in finance, accounting, and related fields. We keep building those while adding pages and expanding into harder towns only after the easier ones are working.

    • Backlinks from local sites – directories, Chamber, sponsorships, nearby businesses
    • Backlinks from finance, accounting, and other niche sites that fit the firm
    • More city pages – and other pages as the market needs them
    • Keep showing up in the AI answers clients actually read
Book Call

Client reviews

SEO for accountants, proven on Google.

Collin K
★★★★★Google

“Tom has been a huge part of the growth of my CPA firm. His SEO work has helped us dominate local search in our area, and my phone is ringing almost every day with new leads. We've only been working together for about 3 months, and I'm blown away at how good it's been. What’s been especially impressive is that people aren’t just finding us through Google anymore. We’re now getting found through ChatGPT, Grok, Claude, and other AI tools as well. Tom has done an incredible job making sure my business shows up wherever people are searching for a CPA or tax professional. Being a tax guy, this is usually a pretty slow time of year for new business, but the leads just keep coming. At this point, I’m a little scared for tax season because Tom might be too good at his job and my phone may never stop ringing. If you’re a business owner who wants to actually get found online and generate real leads from SEO, I can’t recommend Tom enough.”

Jameson Haslam
★★★★★Google

“Tom is an absolute killer. It's hard to know if an SEO agency knows their stuff, and there's a lot of guys that say they know what they're doing and actually suck. Tom is the real deal. We are a $5 million outdoor living contractor that has been around for more than ten years and worked with a ton of different agencies. Tom knows his stuff.”

Bodhi Gallo
★★★★★Google

“Tom Flann is one of the true OGs in the SEO industry. In a space filled with people chasing trends and selling shortcuts, Tom stands out as a seasoned veteran with years of real-world experience, deep technical knowledge, and a proven track record of delivering results. What I appreciate most about Tom is that he understands SEO at every level—from local SEO and Google Business Profiles to technical optimization, content strategy, authority building, and long-term organic growth. His insights are incredibly valuable, and it's obvious he's spent years mastering his craft. If you're looking for someone who doesn't just talk about SEO but actually knows how to generate rankings, traffic, and leads, Tom is the real deal. His expertise, professionalism, and commitment to helping businesses succeed make him one of the best in the industry. Highly recommend Tom Flann and Spokane SEO Agency to any business looking for an experienced SEO expert who consistently delivers results. Five stars all the way! ⭐⭐⭐⭐⭐”

Aiden Smith
★★★★★Google

“We have been working with Tom & his team at Spokane Web Design & SEO Agency and have seen amazing changes regarding our SEO and the influx of calls for business. We now rank much higher locally as a painting company and do not have to worry about my Google Business Profile missing any components. Tom went through and gave us suggestion on improvements and implemented everything fast and in no time we saw results. We look forward to continuing to improve our rankings and would recommend this process for any business.”

Nate Griggs
★★★★★Google

“I've followed Tom for a while now, and his advice - plus putting it into action - has really boosted my landscaping and landscape design company's Google SEO rankings in the Columbus, Ohio area. As a local small business owner, I found his SEO expertise right on target. He shared tips on properly setting up my Google Business Profile (GBP) and optimizing it for local Columbus searches, using keywords related to landscaping services and design projects. His advice also helped guide me optimize my on-page SEO, which all also helped improve my organic Google rankings. Tom is a true local SEO expert who recommended simple fixes for local SEO and my GBP. Not long after, I started getting more customer inquiries, which has helped my landscaping business expand. I highly recommend him to any business seeking a reliable SEO company - there aren't many local SEO experts out there like Tom.”

Collin K
★★★★★Google

“Tom has been a huge part of the growth of my CPA firm. His SEO work has helped us dominate local search in our area, and my phone is ringing almost every day with new leads. We've only been working together for about 3 months, and I'm blown away at how good it's been. What’s been especially impressive is that people aren’t just finding us through Google anymore. We’re now getting found through ChatGPT, Grok, Claude, and other AI tools as well. Tom has done an incredible job making sure my business shows up wherever people are searching for a CPA or tax professional. Being a tax guy, this is usually a pretty slow time of year for new business, but the leads just keep coming. At this point, I’m a little scared for tax season because Tom might be too good at his job and my phone may never stop ringing. If you’re a business owner who wants to actually get found online and generate real leads from SEO, I can’t recommend Tom enough.”

Jameson Haslam
★★★★★Google

“Tom is an absolute killer. It's hard to know if an SEO agency knows their stuff, and there's a lot of guys that say they know what they're doing and actually suck. Tom is the real deal. We are a $5 million outdoor living contractor that has been around for more than ten years and worked with a ton of different agencies. Tom knows his stuff.”

Bodhi Gallo
★★★★★Google

“Tom Flann is one of the true OGs in the SEO industry. In a space filled with people chasing trends and selling shortcuts, Tom stands out as a seasoned veteran with years of real-world experience, deep technical knowledge, and a proven track record of delivering results. What I appreciate most about Tom is that he understands SEO at every level—from local SEO and Google Business Profiles to technical optimization, content strategy, authority building, and long-term organic growth. His insights are incredibly valuable, and it's obvious he's spent years mastering his craft. If you're looking for someone who doesn't just talk about SEO but actually knows how to generate rankings, traffic, and leads, Tom is the real deal. His expertise, professionalism, and commitment to helping businesses succeed make him one of the best in the industry. Highly recommend Tom Flann and Spokane SEO Agency to any business looking for an experienced SEO expert who consistently delivers results. Five stars all the way! ⭐⭐⭐⭐⭐”

Aiden Smith
★★★★★Google

“We have been working with Tom & his team at Spokane Web Design & SEO Agency and have seen amazing changes regarding our SEO and the influx of calls for business. We now rank much higher locally as a painting company and do not have to worry about my Google Business Profile missing any components. Tom went through and gave us suggestion on improvements and implemented everything fast and in no time we saw results. We look forward to continuing to improve our rankings and would recommend this process for any business.”

Nate Griggs
★★★★★Google

“I've followed Tom for a while now, and his advice - plus putting it into action - has really boosted my landscaping and landscape design company's Google SEO rankings in the Columbus, Ohio area. As a local small business owner, I found his SEO expertise right on target. He shared tips on properly setting up my Google Business Profile (GBP) and optimizing it for local Columbus searches, using keywords related to landscaping services and design projects. His advice also helped guide me optimize my on-page SEO, which all also helped improve my organic Google rankings. Tom is a true local SEO expert who recommended simple fixes for local SEO and my GBP. Not long after, I started getting more customer inquiries, which has helped my landscaping business expand. I highly recommend him to any business seeking a reliable SEO company - there aren't many local SEO experts out there like Tom.”

Collin K
★★★★★Google

“Tom has been a huge part of the growth of my CPA firm. His SEO work has helped us dominate local search in our area, and my phone is ringing almost every day with new leads. We've only been working together for about 3 months, and I'm blown away at how good it's been. What’s been especially impressive is that people aren’t just finding us through Google anymore. We’re now getting found through ChatGPT, Grok, Claude, and other AI tools as well. Tom has done an incredible job making sure my business shows up wherever people are searching for a CPA or tax professional. Being a tax guy, this is usually a pretty slow time of year for new business, but the leads just keep coming. At this point, I’m a little scared for tax season because Tom might be too good at his job and my phone may never stop ringing. If you’re a business owner who wants to actually get found online and generate real leads from SEO, I can’t recommend Tom enough.”

Jameson Haslam
★★★★★Google

“Tom is an absolute killer. It's hard to know if an SEO agency knows their stuff, and there's a lot of guys that say they know what they're doing and actually suck. Tom is the real deal. We are a $5 million outdoor living contractor that has been around for more than ten years and worked with a ton of different agencies. Tom knows his stuff.”

Bodhi Gallo
★★★★★Google

“Tom Flann is one of the true OGs in the SEO industry. In a space filled with people chasing trends and selling shortcuts, Tom stands out as a seasoned veteran with years of real-world experience, deep technical knowledge, and a proven track record of delivering results. What I appreciate most about Tom is that he understands SEO at every level—from local SEO and Google Business Profiles to technical optimization, content strategy, authority building, and long-term organic growth. His insights are incredibly valuable, and it's obvious he's spent years mastering his craft. If you're looking for someone who doesn't just talk about SEO but actually knows how to generate rankings, traffic, and leads, Tom is the real deal. His expertise, professionalism, and commitment to helping businesses succeed make him one of the best in the industry. Highly recommend Tom Flann and Spokane SEO Agency to any business looking for an experienced SEO expert who consistently delivers results. Five stars all the way! ⭐⭐⭐⭐⭐”

Aiden Smith
★★★★★Google

“We have been working with Tom & his team at Spokane Web Design & SEO Agency and have seen amazing changes regarding our SEO and the influx of calls for business. We now rank much higher locally as a painting company and do not have to worry about my Google Business Profile missing any components. Tom went through and gave us suggestion on improvements and implemented everything fast and in no time we saw results. We look forward to continuing to improve our rankings and would recommend this process for any business.”

Nate Griggs
★★★★★Google

“I've followed Tom for a while now, and his advice - plus putting it into action - has really boosted my landscaping and landscape design company's Google SEO rankings in the Columbus, Ohio area. As a local small business owner, I found his SEO expertise right on target. He shared tips on properly setting up my Google Business Profile (GBP) and optimizing it for local Columbus searches, using keywords related to landscaping services and design projects. His advice also helped guide me optimize my on-page SEO, which all also helped improve my organic Google rankings. Tom is a true local SEO expert who recommended simple fixes for local SEO and my GBP. Not long after, I started getting more customer inquiries, which has helped my landscaping business expand. I highly recommend him to any business seeking a reliable SEO company - there aren't many local SEO experts out there like Tom.”

Read all 13 reviews on Google →

Client reviews are unpaid and reflect individual experiences. Results vary.

Tom Flann, founder and lead SEO strategist at SEOfor.Accountants, outdoors in Spokane Valley, Washington

Tom Flann · Founder & lead strategist

About

You work with me, not an account manager.

I'm Tom Flann. There's a team behind the work, but the strategy is mine and the reporting comes straight from me – you're never handed to an account manager who has to go ask someone else what happened.

I studied at the University of Idaho, then spent years in IT and startups running project management and building teams. After that, a stretch in management consulting in the Alberta oil patch – an industry that doesn't care how clever your deck is, only whether the thing you promised actually happened. I moved into SEO in 2013 and never left.

That's why the work runs like a project instead of a retainer that quietly drifts. I only take accounting and CPA firms now, so I'm not learning your business on your dime, and your city pages aren't a template with the town name swapped out. I set the strategy, my team runs it, and I'm the one who tells you in plain terms what moved, what didn't, and what's next.

Doing SEO since
2013
Role
Founder & lead strategist
Based in
Spokane, WA
Firms served
Nationwide
Book Call

Why Local SEO matters

Referrals built the firm. Search decides how fast you grow.

Word of mouth keeps the lights on. Internet marketing decides whether next year looks like the last one.

Accounting firms, CPA practices and bookkeepers still live on referrals. That is not the same as being found. A prospect who has never sat in the lobby will type a service and a city into Google, open Maps, or ask an AI assistant who to call. If the firm is not on that short list, the work goes to whoever is. Internet marketing for accountants is the work of showing up for those searches – the website, the listing, the reviews, and the pages that name the towns the practice can actually serve.

A reputation in town does not follow a partner onto page one. Google ranks listings and pages, not dinner conversations. A thin site, a neglected Google Business Profile, and no city pages for the markets around the office leave a hole. A competitor with weaker reviews and a louder Maps listing fills it. The calendar then fills with the cheapest 1040s, and the advisory work the firm wanted never arrives.

SEO for CPA firms is not a promise to rank the main city in thirty days. It is a sequence. Rebuild the pages that convert. Rank smaller nearby cities first – some pages in hours on a new site. Expand toward the competitive market once the authority is there. Pair that with Google Maps SEO, review velocity, and the citations AI SEO already trusts. That is internet marketing that compounds: local SEO, the website, and the listing as one system, so the firm can hire.

The cost of skipping it is concrete. Every month the practice is missing from the searches that matter, someone else books the client who would have paid for a new seat. Accountant SEO is how an established firm turns a reputation it already has into inbound work it can staff – without racing to be the cheapest name in town.

Q&A

Accounting firm SEO questions. Straight answers.

What accounting firms, CPAs, and bookkeepers usually ask before they book a call with us.

Does my firm actually need SEO, or is word of mouth enough?

Referrals are great until they plateau. SEO is for the work referrals don't send – the searches happening in your market right now for the services you want more of. If your calendar is already full of the right clients and you're not hiring, you may not need it. If you want more of a specific kind of work, search is where that gets decided.

How long before I see results?

In thinner nearby markets, some city pages rank in hours once the site is live. The main city takes longer – months, not days – because authority compounds. Anyone promising page one in 30 days for the competitive market is selling you something. The work starts where you can win fast, then expands.

How much does SEO cost for an accounting firm?

It depends on your market and how much the website needs. What matters is the math: the engagement should pay for itself in booked work, not just traffic. If the numbers don't point to real revenue or a hire, that's said on the call.

SEO or Google Ads – which should I do?

Ads buy clicks that stop the day you stop paying. SEO builds an asset that keeps sending work and lowers your cost per client over time. Ads make sense for an immediate gap or a seasonal push. For most firms it's SEO first, ads only where there's a hole to fill now.

Do I need a new website?

Only if the current one is the problem. If your site is fast, converts, and Google can read it, it stays. If it's slow, dated, or the reason inquiries don't turn into calls, it gets rebuilt. Whatever platform you are on, the site gets fixed when it's in the way, not by default.

How does ranking on Google Maps work for an accounting firm?

Local search is its own game: your Google Business Profile, consistent details, reviews, and service and city pages that tell Google where you work and what you do. Win the Map pack in the cities you serve and you show up for the searches nearby prospects already make.

What about AI search – LLMs and Google's AI Overviews? Will people still find me?

More prospects are asking an AI assistant for a CPA than a year ago, and Google now answers with AI Overviews. Ranking there follows the same local SEO foundation – clear pages, a strong profile, real authority. It is not a separate product. Do the SEO right and the AI answers follow.

How do I know it's actually working and I'm not being scammed?

You measure inquiries, not vanity traffic. Real reporting ties rankings and visits to phone calls, emails, and quote requests – the firm's own numbers. Be wary of anyone who promises guaranteed rankings, won't explain their methods, or reports traffic with no line back to booked work.

When does SEO not make sense for a firm?

If you're brand new with no reviews yet, competing on being the cheapest in town, or expecting the main city ranked in 30 days, this isn't the right time. SEO works best for an established firm with a real reputation that wants more of the right work.

Will this bring the right clients, or just tire-kickers?

The pages are built around the work you actually want – the engagements worth staffing, not people shopping for the cheapest 1040. Target the right searches and you filter the inquiries before they ever call.

Why isn't my firm showing up on Google?

Usually one of a few things: a Google Business Profile that isn't verified or optimized, a site Google struggles to read, thin or missing service and city pages, or no authority yet in your market. The fix starts with a diagnosis, not a guess.

Do you work with CPA firms specifically, or all accountants?

Both, and bookkeeping firms too. CPA firms are the core of the work, then accounting and tax practices, then bookkeeping firms where the market is worth taking. The strategy is the same; the pages are tailored to the services and clients each firm wants more of.

Do you work with bookkeeping firms?

My focus is CPA and accounting firms, but I'll take on an established bookkeeping firm when it's a fit. The work is the same – local SEO and the pages that rank – so it makes sense for bookkeeping practices that are serious about growing.

Do you only work with local firms, or nationwide?

Nationwide. The work itself is local SEO done inside each firm's own market – for firms across the country, one market at a time.

Can you get me ranked in a competitive city?

Yes, but not overnight and not first. Smaller, winnable markets get ranked first – they bring in work quickly and fund the climb – while the authority is built to rank in the competitive city you really want.

What do you actually do each month?

Foundation first: Google Business Profile, on-page SEO, the technical base. Then the pages that bring in work – service pages and city pages written for the markets you can win. Then the ongoing maintenance that keeps a listing from slipping. Fewer moving parts than most agencies, aimed at inquiries rather than a report full of charts.

Do I have to sign a long contract?

SEO is not a one-week project – the momentum comes from doing the work consistently. Terms are covered on the call, and if it isn't a fit, that's said then.

Is SEO worth it for a small firm?

It can be, if you pick your battles. A small firm won't outspend a national brand on the hardest terms, but it can own the smaller markets and specific services those brands ignore. That's where a focused firm wins.

What makes you different from a general SEO agency?

This is accounting and CPA firms only. The business isn't learned on the firm's dime, the city pages aren't a template with the name swapped, and the work is backed by SEO experience going back to 2013. One industry, done deeply.

Book Call

Contact

Book a call about SEO for your accounting or CPA firm. Then decide.

A straight conversation about your firm, your market, and whether Google is sending you the right people. Not a fit? You'll hear that on the call, not after you've signed.

Not a fit

  • New firms still collecting first reviews
  • Practices competing on being the cheapest in town
  • Anyone expecting the main city ranked in 30 days