Coeur d'Alene, ID
Kane Tax & Accounting
A full website rebuild for the CPA firm from the study. Direct offer, the towns it serves, and packages a prospect can act on – built to turn local search into booked work.
An accounting firm website that turns traffic into booked calls. Not a brochure that sits there.
Websites for Accountants and CPA Firms
An accounting firm website has one job: help the right client trust you and take the next step. We rebuild when the current site is slow, unclear, or killing inquiries – with structure Google can read and a visitor can act on.
The problem
An accounting firm can rank and still lose the client on a weak website.
Search and Maps can send the right people – and a slow, dated, or confusing site still ends the visit. If service pages are vague, proof is buried, or the call button is hard to find, the prospect books with a competitor who made the next step obvious.
Generic website kits for any small business rarely match how accounting services are sold. You end up with a pretty homepage and no clear path from “CPA near me” to a qualified conversation. When rankings and city pages are the gap, that is local SEO for accounting firms. When the Map pack is the gap, that is Google Maps SEO. When AI answers are naming competitors, that is AI SEO.
Accounting company website examples:
A rebuild and homepage redesigns for accounting and tax firms – built to rank locally and turn the visit into a call. Click a site to see the full page.
Reno, NV
J.A. Solari & Partners
A homepage redesign for a Reno CPA firm. Partner-led tax and advisory, Northern Nevada in the hero, and a clear path to start a conversation.
Anchorage, AK
MCAC
A homepage redesign for an Anchorage accounting firm. Alaska in the hero, decades in the state, and the work the firm does for businesses across the region.
Honolulu, HI
Fukuya Hasegawa Partners
A homepage redesign for a Honolulu CPA firm. Kamaaina roots, island service areas, and a direct path to book – so a prospect knows who will actually do the work.
Client reviews
SEO for accountants, proven on Google.
Read all 13 reviews on Google →
Client reviews are unpaid and reflect individual experiences. Results vary.
Tom Flann · Founder & lead strategist
About
You work with me, not an account manager.
I'm Tom Flann. There's a team behind the work, but the strategy is mine and the reporting comes straight from me – you're never handed to an account manager who has to go ask someone else what happened.
I studied at the University of Idaho, then spent years in IT and startups running project management and building teams. After that, a stretch in management consulting in the Alberta oil patch – an industry that doesn't care how clever your deck is, only whether the thing you promised actually happened. I moved into SEO in 2013 and never left.
That's why the work runs like a project instead of a retainer that quietly drifts. I only take accounting and CPA firms now, so I'm not learning your business on your dime, and your city pages aren't a template with the town name swapped out. I set the strategy, my team runs it, and I'm the one who tells you in plain terms what moved, what didn't, and what's next.
- Doing SEO since
- 2013
- Role
- Founder & lead strategist
- Based in
- Spokane, WA
- Firms served
- Nationwide
Why this is different
Website builds for accounting practices that convert, not template brochure sites.
These projects are scoped for established practices that need a site Google can rank and a client can trust – tied to local SEO and Google Maps SEO when rankings matter.
- 01
Copy and structure for accounting services
Pages speak tax, advisory, payroll, and attest language. Prospects see what you do and who it is for before they call.
- 02
Conversion paths on the money pages
Phone, forms, and booking sit where decisions happen – homepage, services, and location pages – not hidden in the footer.
- 03
Technical base Google can crawl
Speed, clean URLs, headings, and internal links so search work is not fighting the platform.
- 04
Separate project, clear scope
A website rebuild is its own engagement – not quietly bundled into a vague monthly retainer without a plan.
Who this is for
A new website for accounting firms fits practices whose site is blocking inquiries.
If the current site already converts and Google can read it, you may not need a rebuild. If inquiries die on the page – or the site cannot support city and service SEO – this is the right project.
- 01
You sell more than commodity returns
The site needs to qualify business and advisory clients – not only advertise the cheapest 1040 in town.
- 02
You have capacity, or a hire planned
A better site should create more conversations. Someone has to take them.
- 03
You understand speed-to-lead and your sales process
Forms and calls only pay off if you respond fast and follow up. The site starts the process; your team finishes it.
- 04
Your reputation can carry a stronger web presence
Reviews and real practice history exist. The site should showcase them, not hide them.
- 05
You will treat the site as infrastructure
Willing to invest in a proper rebuild when needed – not another one-week template that blocks SEO for years.
How the work runs
How website redesign for accountants actually runs, in four parts.
We decide if a rebuild is needed, design the information architecture, build and launch, then hand off a site ready for ongoing SEO.
- 01
Diagnose the current site
Speed, crawlability, conversion paths, and whether the site is actually why inquiries stall. If it is not the bottleneck, we say so.
- 02
Map pages to services and towns
Homepage, service pages, about/proof, and location structure planned for the work you want more of – with URLs that make sense to clients and Google.
- 03
Build and refine
Design and development with on-page SEO in place, clear CTAs, and mobile behavior that does not lose the call.
- 04
Launch and connect to search work
Go-live, redirects if the domain or URLs move, and a clean handoff into local SEO or Google Maps SEO when rankings are the next lever.
What you get
Clear website deliverables for accounting practices, in concrete terms.
Scope flexes with how broken the current site is. These are the assets a typical rebuild produces.
- 01
Information architecture and sitemap
Which pages exist, how they link, and which services and towns get dedicated URLs.
- 02
Design and build on a modern stack
A fast, mobile-ready site with the visual system your firm needs – not a generic small-business theme with the logo swapped.
- 03
On-page SEO foundations
Titles, headings, internal links, and structured layouts on the money pages so search work has something solid to rank.
- 04
Conversion paths
Clear phone, form, and booking placements tested on the pages that receive traffic.
- 05
Migration and redirects when needed
If URLs or the domain change, redirects and launch checks so existing equity is not thrown away.
- 06
Launch QA and handoff
Analytics and Call tracking hooks as needed, plus a punch list so the firm knows what was shipped.
Project timeline
What a new accounting firm website timeline looks like from kickoff to launch.
Timelines flex with content volume and how much of the old site must be migrated. This is a typical arc for a focused rebuild.
- 01
Weeks 1–2 · Discovery and IA
Goals, services, towns, competitive sites, and a page plan. We confirm rebuild vs keep-and-fix before design goes deep.
- 02
Weeks 3–6 · Design and build
Key templates, service pages, and conversion paths come together. Copy and on-page SEO land on the money URLs.
- 03
Weeks 7–8 · Launch
QA, redirects if needed, go-live, and handoff into ongoing SEO or Maps work when that is part of the plan.
Q&A
Common questions about websites for accountants answered plainly.
Do I have to rebuild my accounting firm website?
Only if the current one is the problem. If it is fast, converts, and Google can crawl it, we work with it. If it is slow, dated, or killing inquiries, a rebuild is the cleaner path.
Redesign or rebuild – what is the difference?
A redesign mostly changes look and feel on the same foundation. A rebuild rethinks structure, templates, conversion paths, and often the tech stack – which is what you need when SEO and inquiries are stuck because of the site itself.
Can you work with our existing site instead?
Yes – when fixing conversion paths, titles, and structure is enough. The call is where we say rebuild vs repair.
How much does an accounting firm website cost?
Market ranges vary widely by scope. Our projects are priced after we see page count, migration needs, and how much copy is net-new – scoped so the site can support real inquiries. Exact numbers on the call.
How long does an accounting firm website project take?
Many focused rebuilds land in roughly six to eight weeks. Larger multi-office sites take longer. A realistic timeline is set after we see the current site and page list.
Is the website included in monthly SEO?
No. A rebuild is a separate project with its own scope and fee. Monthly SEO or Maps work, when you need it, sits alongside – not hidden inside the website invoice.
Will the new site be ready for local SEO and city pages?
Yes. URL structure, service pages, and internal links are planned so local SEO and Maps work are not fighting the platform after launch.
What should every accounting firm website include?
Clear service pages, proof and credentials, an easy path to call or book, mobile performance, and pages Google can understand. Trust and next-step clarity beat decorative homepage fluff.
Do we need a client portal on the marketing site?
Not always on day one. Many firms link to an existing practice portal. If portal UX is part of why prospects bounce, we plan that in scope – it is not forced into every build.
What about tax-season landing pages?
A focused seasonal page with what you need from the client, how to start, and a booking path often outperforms a generic homepage during peak months. We include that when it fits the firm’s calendar.
Will we lose our Google rankings during a rebuild?
A careful migration with redirects and URL planning protects what you have. Launch without that plan is what burns rankings – so redirects and QA are part of the project when URLs change.
What platforms do you build on?
We pick what fits the firm’s needs and the SEO plan. The priority is speed, crawlability, and conversion – not a platform for its own sake.
Do you write the website copy?
Yes for the money pages – services, homepage, key location pages – in accounting language. Partners still approve facts, credentials, and offers before launch.
How do you measure if the new site is working?
Calls, form fills, and booked conversations – not vanity bounce-rate charts alone. Analytics and call tracking hooks are part of a proper launch when needed.
Can a multi-office firm use one website?
Yes, with a clear office and location structure so each pin and city page does not cannibalize the others. That architecture is decided before design goes deep.
What happens after launch?
Handoff includes what shipped and what to maintain. If rankings are the next lever, local SEO or Google Maps SEO starts from a site that can actually convert.
Contact
Book a call about a website for your accounting firm. Come ready with specifics.
Bring your current site URL, what you dislike about it, and whether search is already sending traffic that does not convert. We will tell you if a rebuild is needed – or if repair plus local SEO, Google Maps SEO, or AI SEO is enough.
Book CallNot a fit
- New firms still collecting first reviews
- Practices competing on being the cheapest in town
- Anyone expecting the main city ranked in 30 days